The program is based on four core principles -
Invest Upfront
Take the initial pains to identify highly competent partners who can commit time and resources to working together. Work with partners to develop the working relationship and provide partners access to our resources.
Don't compete with them
Partner brings and retains the customer relationship.
Help them to grow
Once a relationship is setup, support the partners to the hilt in their business development.Provide all partners with effective training on our offering. Back them up with field sales and technical support. Whenever possible, pass on qualified leads and help them accelerate the sales cycle.
Make it profitable
Offer excellent execution support to increase profitability. Continuously grow our capabilities to allow partners to offer more services to their clients.
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